As a commercial director, Ray Zablocki brings a particular blend of playful, imaginative storytelling and technical expertise. He is known for his creative craftsmanship with live-action, animation, and visual effects. Ray initially honed his multidisciplinary skills in design, technology, and filmmaking while pursuing his degree from Parsons School of Design. As a filmmaker during the rise of online video, Ray was a pioneering content creator for major news outlets including the Associated Press and Condé Nast. Wanting to embrace the full scale of his visual storytelling capabilities, he then turned his focus onto directing, working on high-profile projects for global brands, including Google, IKEA, and Benjamin Moore Paints.